Develop an original store concept and identity, and then design collateral for the store including a shopping bag, and additional packaging.

The goal was to create an identity for a store that specializes in stress management and meditation products.

he result was a shopping bag and additional packaging that reinforced the idea of meditation with its visuals created from art therapy practices: watercolor, fingerprinting, and ink blotting. The idea of continuity and flow are referenced in the reoccurring theme of the circle, and the natural materials reinforce overall wellbeing.