Previously known as the Association of Quebec Advertising Agencies (AAPQ), the Association of Creative Communications Agencies (A2C) represents almost 70 agencies of different sizes, configurations, and specialties. Member agencies account for more than 75% of the advertising revenues generated by Quebec’s agencies. The organizational structure remains the same, but the name now better reflects this industry undergoing significant changes.
Today, one brief can result in as many concepts as there are communication professionals. Given these realities, the new A2C branding had to be flexible.
Today’s marketing communication landscape is forever changing. One brief can result in as many concepts as there are communication professionals. Given these realities, the A2C logo had to be flexible. Each logo contains the same grid while owning its own personality; some are more unexpected and singular. The overall result is an identity that dares to be slightly out of step, piques the curiosity and generates talk – the one constant goal for every creative agency in a world in flux.