Garner media attention and coverage for thought leadership targeting interior designers.
To gain attention we created a design collective made up of 6 consumer accent brands who came together to get accent products into the conversation with interior designers. Currently, they were an afterthought. A collection was curated among all the brands, held together with a custom PMS color created exclusively for the Design Collective. Interior Designer, Jennifer Schmidt designed a loft in SoHo around the accent pieces. The loft debuted during NYC Fashion Week.
Total Program Impressions: 407.7MM (148% of goal) Total Social Reach: 1.93MM impressions (172% of goal)