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Every year Webster designs a limited edition fun creative gift for our clients and colleagues. This year we created Webster Retro Aero:
Some – citing dictionaries, Latin roots and commonly accepted definitions – would say a trilogy consists of tree parts. To that we say, “Fie!” Partly because we love old-timey, pseudo-Irish slang, and partly because this bit of work is obviously Part IV in our Tin Toy Trilogy. Obviously. Once again of a limited edition and sought after by discerning, if socially awkward, collectors worldwide. But, for the first time, featuring letterpress printing.
We started with the tin toy, a retro aero plane and then proceeded to wrap it in awesome. With graphics calling back to days of air mail and shiny tin to encase the also shiny tin toy, our annual holiday mailing again met our goal of "fun." We increased the touchability factor by letterpressing all of the printed art.
We are our own clients on this and we couldn't be happier with the results. We also received a massive amount of positive replies from our actual clients, who received these little wonders in the mail. In addition, the Retro Aero also landed on many design blogs throughout the industry.