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Originally, we came up with an organic post for Tastykake that took into account how people are not able to travel (especially abroad) during these challenging COVID 19 times. So, with this in mind, we created a whimsical virtual tour of famous sights around the world with a fun twist – using different Tastykake snacks in place of the real thing. In this way, people could travel without leaving the house and, at the same time, we’d whet their appetite for a delicious Tastykake delight. This simple post generated tremendous enthusiasm with many likes and positive comments, which inspired us to turn it into a series of posters.
With these posters, we wanted our powerful, tasty-looking historical landmarks to really stand out. So, we designed them on a vintage postcard complete with an ink stamp from the place where the real landmark is located. In the process, we took people from Pisa, Italy to London, England and beyond. We didn’t leave any stone unturned, even doing a fun impression of Stonehenge. We called this memorable series of images the “Tastykake World Tour” and summed up the whole experience in just three words: Taking Taste Further.
We accomplished several things with these fun and fanciful images. We entertained the public during times of restricted travel by letting people take their imagination to faraway places. And we ultimately proved that some historical landmarks can be reimagined for your taste buds.