Every year, Squires & Company creates a holiday self-promotion that we send to clients, venders, and friends. This year, we wanted to create something that would stand out and be memorable.

Instead of avoiding holiday cliches, we decided to embrace them in a fun and irreverent way, poking fun at the time-honored "naughty or nice" list. The holiday card became a submission form to examine the behavior of our clients, venders, and friends in the past year. The entire package features the submission form, complete with quizzes, fill-in-the-blanks, crossword puzzles, and more, in addition to a red half pencil to use.

We received a lot of praise for the self-promotion, ranging from clients who wrote about it via blogs to clients sending their forms back to us with answers filled in.