BRIEF: Promote and celebrate Elec.Comic’s 29th annual live performance.
CHALLENGE: Every year, Elec.Comic performs across Japan. With a mix of comedy and music that has garnered loyal followers and fans nationwide. But with the increasing crowded comedic and music scene, and an audience that has thousands of alternatives of entertainment to consume these days, Elec.Comic needed something completely different.
SOLUTION: We created a once in a lifetime destination. The mysterious nation of RonRon. A place populated with comedy, music and dance. Where joy reigns supreme. And where our duo are the guards that protect the queen of all things joy.
With Ron Ron, Elec.Comic was able to connect with its audience with irreverence and sparked curiosity about their performance. With easter eggs that created anticipation and the idea that there is indeed a place where comedy is the law of the land.
beacon communications k.k.
JR Tokyu Meguro Building 3-1-1 Kami-Osaki Shinagawa-ku, Tokyo 141-0021 JP