The PepsiCo family of beverages wanted to make a new appearance around the time of the Super Bowl with a special edition group of packages that would be unique from typical beverage offerings. These packages should excite and engage consumers in a new and unexpected way. The target consumer would be a cultural influencer who prefers stylish and trendy products.

In these special edition aluminum bottles, the PepsiCo family of beverages explores customized patterning to add excitement and uniqueness to the product experience.
This 8.5oz aluminum bottle leverages an eye-catching, elevated design to deliver a premium and refreshing experience that consumers will love.

The special edition bottles took over during Super Bowl as they were displayed all over NYC Duane Reade stores as apart of the Superbowl activation.