For the fourth consecutive year Argyle Pink Diamonds entrusted us with showcasing their unique collection of the most rare and alluring diamonds produced from the Argyle Diamond Mine in a beautiful printed catalogue.
Taking inspiration from this years’ collection ‘Custodians of rare beauty’, the creative takes us through the myriad of facets reflected in the rare Argyle Pink Diamond.
Emblematic motif patterns frame the intense colour and brilliantly cut form of the Argyle Pink Diamond 2017 collection. Each diamond is depicted within the design with kaleidoscopic refractions of light. These beautiful light formations serve as a visual metaphor, almost mirroring the many elements that bring each diamond into being.
As custodians of our natural world and wonders, we also pay homage to the Argyle Pink Diamond in its natural state. This is referenced symbolically through the soft pink hue of the elegant slipcase, the raw textured stock selected and the soft watercolour shades throughout. Each design element has been carefully considered to embody the beyond luxury allure and desirability of the exclusive Argyle Pink Diamond, and to convey the care and respect taken in the gathering of the rarest diamonds in the world.
The catalogue was incredibly well received, achieving the balance between being a creative exploration but at the same time undeniably sophisticated.
The catalogue became an ongoing source of inspiration for the launch event and other collateral and supported the prestige of the tender process.
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