Cookie Run Kingdom: Welcome to Cookie Run Kingdom Trailer
PETROL Advertising, Devsisters
Cookie Run: Kingdom mobile RPG game had previous launched in Korea but Devsisters was interested in building awareness and drive in the Western region as well as launched the game with english speaking VO actors to gain awareness. This 360 campaign included strategy, key art, AV, influencers, media and OOH design.
To enhance the game and capture a wider audience, PETROL took the 2D look for the characters from in-game and created 3D Cookies and brought the hero characters to life by adding emotion to their faces and body language. Overall for AV- The tongue- in- cheek trailer allowed for the characters to build a relationship with the audience to make them feel relatable. We also used GingerBrave’s VO throughout the piece to narrate his journey to slaying the Red Velvet Dragon. The celebrity talent of Jeremy Shada, allowed for the trailer to reach a larger audience
Cookie Run Kingdom reached #3 on top grossing games on the app store, 40 million cumulative users, as well as maintaining 7-8 million MAU (Monthly Active Users) and the Trailer has topped over 11M views.