Create an integrated campaign for Home Depot Expert Installation services.
The age of DEY (Do Everything Yourself) is over. Despite what every automotive and celebrity-narrated ad might tell us, it is okay to be an American and not understand the art of a socket wrench. Individuals have other passions to dedicate their time toward; so let the experts handle what they do best.
A playful spoof on epic, anthemic grit. This spot was accompanied by another television spot and radio ad in the same vein, as well as a direct mailer mocking the complexities of assembly instructions.