The consumer cannabis space is growing at an accelerated rate. At the same time, with the current Opioid crisis in the United States, cannabis promises real opportunities for safe management of pain, anxiety, and insomnia.
the majority of new brands targeting recreational consumers, no brand on the market has yet to make medical cannabis easy and approachable enough to be considered as a real alternative to OTC meds in the mind of the consumer.
Opportunity Introduce a new line of cannabis products positioning cannabis as an approachable competitor to OTC meds. Reduce the stigma associated with cannabis user and reach a wider audience of potential patients.