I approached this advertisement with the concept of men's razors being historically better than women's. Women's razors typically have what is called a "pink tax", making them more expensive because they are marketed to women and not because they are of better quality. I wanted to make this advertisement dark and sultry, much like the existing Harry's brand, but still bring in that feminine pop. I solved this idea by having an image of a man's hand reaching for a women's razor in yearning, pairing the image with copy that emphasizes this concept.