This product extension advertisement is for Harry's Razors, a currently all-men's razor company. The goal behind this advertisement is to show that Harry's has expanded their products to women. There is a common opinion about women's razors not working as well as men's razors. Harry's has created a razor that is both feminine and has the quality of a men's razor. The idea behind this concept is that you may steal your male significant other's razors, but now he will want your women's razor.
I approached this advertisement with the concept of men's razors being historically better than women's. Women's razors typically have what is called a "pink tax", making them more expensive because they are marketed to women and not because they are of better quality. I wanted to make this advertisement dark and sultry, much like the existing Harry's brand, but still bring in that feminine pop. I solved this idea by having an image of a man's hand reaching for a women's razor in yearning, pairing the image with copy that emphasizes this concept.
I believe that this advertisement is successful in its use of color, dark tones, reenforcing words, and solution of concept with imagery.