
- Award
- Silver
- Design Firm
- BVK
- Client
- BVK
- Designer
- Brian Steinseifer
- Category
- Branding
- Country
- United States of America
- Award
- Silver
- Design Firm
- BVK
- Client
- BVK
- Designer
- Brian Steinseifer
- Category
- Branding
- Country
- United States of America
- Title
- BVK Branding
- Writer
- Nick Marrazza
- Main Contributor
- Brian Steinseifer
- Executive Creative Director
- Brian Ganther
- Kevin Kriehn
Assignment
BVK is a full-service ad agency that was in need of an updated brand identity to reflect the company’s growth, values and credibility within the industry. Our main objective was to create a fresh aesthetic for the brand. One that is simple, tasteful and highly flexible. One that pays homage to the past while being ready to adapt to the future.
Approach
The BVK rebrand distills the letterforms down to their essence – a metaphor for how the agency approaches the problems it solves for clients. The full design system was crafted to appear simple and sophisticated, with thoughtful details that bring a bold and youthful irreverence when needed. Along with the new visual language came new brand language encouraging employees to “be a part of the problem.”
Results
The rebrand has been widely embraced by employees and clients alike, bringing new energy, excitement and pride to the agency’s culture.
Contact Information
- Company Name
- BVK
- rob.birdsall@bvk.com
- Address
- 250 W. Coventry Court
Suite 300
Milwaukee, WI
53217 US