Client sought a rebranding of the historied Polish city, Krakow. Ubiquitous to the city, pigeons mimic the bustling activity of the city's people. At Krakow's heart is the Old Town, a Unesco World Heritage Site, where the pigeons are not what they seem. According to legend, the pigeons flocking Krakow are actually enchanted knights cursed to live as birds as a consequence of a magical bargain. This icon embodies the down-to-earth grit and indomitable spirit of Krakow as a destination for rich culture.

Simple and highly reproducible, the pigeon icon forms a lettermark K. The bold red color of the logo references Poland's national flower: the corn poppy. Growing in disturbed soil, the corn poppy has become an international symbol of remembrance and reflection in the wake of upheaval and war. Undeniably, Krakow bears the somber reputation as a prominent destination for Holocaust tourism. A heavy responsibility, Krakow is committed to honoring holocaust victims and educating future generations. The bold poppy red and the pigeon (an understated cousin of the dove) subtly represents the humble and stalwart nature of Krakow as a bastion of peace.

The client was pleased with the result, this recognizable logo has hidden depths while radiating self-aware humor, optimism, and energy. Simplicity makes the logo highly versatile and scalable.