Lionheart Prints is a shop and studio in New Orleans which sells letterpress prints, exclusive collaborations with local artists, as well as curated goods. The goal was to refine the company's visual branding into a cohesive stationery system that stands out from the competition.
After researching the brand, an origami folded lion head was chosen to symbolize paper and handmade.
The origami theme was successfully integrated into the letterhead with instructions on the back about how to cut and fold the letterhead after reading. The back of the business card unfolds to reveal the contact information for the business.