This was an open brief to promote the use of 3M Earplugs in one’s daily life.
Approach
I found that in today’s world of digital connectedness, unwanted noise often comes in the form of conversations we don’t want to have. This ad spoofs/plays on that idea, that we can use 3M to block these out too. The ad employs the earplugs as quotation marks to signify these unwelcome conversations.
Results
The print ad, takes a welcome approach to these unwelcome situations, showing how one could escape from the noise without being too literal.
