This is a rebrand project for the Internet Archive to imagine its future as a digital library. It is envisioning the organization being more accessible and visible to the public under a brand new identity system.

The new identity of the Internet Archive was inspired by the PetaBox, which was used by the organization to sort, store, and distribute information to the public. The flashlights we see from the PetaBox are transformed into common visual elements, “squares”. The square has become a core idea for designing patterns, illustrations, and framing devices. It relates to pixels, bricks, and dimensions. But deeply, the square is the representation of individuals across the world. Along with the ”square” concept, typography, colors, and other new elements, this rebrand of the Internet Archive seeks to deliver information and extend knowledge without limitation