Eladon is a high-end real estate company in San Louis Obispo, California. Tatum Design was engaged to create the brand.

Name “Eladon” was born from an old world myth of a never-sleeping dragon named Ladon who guarded golden apples that grew in a sacred garden. Ladon, the keeper of treasures, inspired the luxury real estate company’s name and symbol. The illustrated mark vividly depicts the story of Ladon and the brand’s promise of “Treasured Properties.”

With a rich symbol and brand story, Eladon is poised to become the leading authority in central California’s boutique real estate market. The client loved the brand so much that they named a special vintage from their family winery after “Eladon.” We are currently extending the brand symbol to the wine packaging.