Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
To establish D'ALBORA Marinas as Australia’s largest luxury boating facility while creating a sense of freedom, energy and adventure.
Before work on the visual brand commenced time was spent defining the positioning, values and personality of the brand based on insights from both the business, and consumers.The refreshed logo, introduction of navigational symbols, lifestyle inspired imagery along with brand colour and typographic palette has developed a distinct visual language for leaders in this category.
A custom photoshoot was conducted to produce imagery that captured the essence of D’ALBORA Marinas and to reflect the luxury nature of the brand.
The brand has been designed to capture the passion, relaxation and sheer joy afforded to the elite lifestyle boating market. The intention across all collateral is to ultimately communicate the essence of luxury in motion.
The launch of the new brand and website received extremely positive feedback across all levels of their organisation. Brett Bolton, CEO of D’ALBORA Marinas during the rebrand provided the following statement “The processes and management of the project was first class and only adds to the excellent work they have provided since our relationship commenced which has helped change the face of our business from a brand perspective.” Shortly after the rebrand was launched Ardent Leisure, who owned D’ALBORA Marinas, opened an expression of interest sale process, the group has since sold the marinas business for $126 million. According to the Financial Review that represents an 11 per cent premium over current book value of $113.5 million.