Grapebird is a boutique jewelry studio based in New York that combines naturalistic symbols and stones in their pieces. They asked us to create a logo that reflected their attention to detail and their pastoral spirit.
We created this symbol that integrates brand’s initial letter G with imagery that communicates their artistic philosophy. With intricate graphics and use of texture, we wanted to address their belief in the importance of meticulous craftsmanship.
With their new logo which stands out from the rest of the jewelry studios’ logomarks by taking an illustrative route, Grapebird gained the brand recognition it needed and attracted more customers.