Students were assigned poster design for a film festival. Telluride's Film Festival was chosen. From their website: "Each Labor Day weekend, the tiny mountain village of Telluride, Colorado triples in size. Swells of passionate film enthusiasts flood the town for four days of total cinematic immersion, embarking on a viewing odyssey, blissfully spending entire days in flickering dark rooms."
"If it seems to exist on a higher plane, this is not just a matter of altitude. Mostly it is the kind of place where, for one long weekend, all anyone wants to talk about is movies. There are no prizes, and therefore no juries; no market, no press screenings, no red carpets or paparazzi photo calls. The ethos is open and egalitarian." A.O. Scott, The New York Times
The winning concept plays with the notion of working on a higher plane/altitude. Thumbnails were explored, as well as roughs/tight pencils before executing the final design.