When the dynamic duo behind this genius workout concept approached Fame, we jumped at the chance to brand their endeavor. The goal was to appeal to runners who thrive on the energy of the group as they run with the pack in this unique new workout that motivates you to give it your all. You work at your own pace, but can push further thanks to the group effect. We created the name and brand positioning, then moved to the visual expression. Vibrant colors are anchored by the cool, calm gray, and a slightly deconstructed feel suggests the individuals coming together as a group. Sharp angles and the graphic wing speak to speed and momentum – putting this brand way out ahead of the competition.
The brand is currently finalizing details on a September 2016 opening of their first studio.
527 Marquette Avenue #2400 Minneapolis, MN 55402 US