Create an infographic using data collected from 108 independent pharmacies on the east coast. Use the data to help other independent pharmacies make decisions that will improve their bottom line.
Complementary medicine, particularly the use of natural supplements, is a steadily-growing trend in the United States, but independent pharmacy sales do not currently reflect this trend. Because independent pharmacies have a more personal connection with their customers, they have a unique opportunity to promote natural supplements as a complementary component of self-care regimens.
Our design was inspired by pharmacy prescription forms, which are grid-like and scientific. We brought in natural, hand-drawn elements to speak to the personable customer service you receive at independent pharmacies. The color blue is often associated with pharmacies and a feeling of trust, which was an important component of our story. The result is an elegant interpretation of natural, complementary care at a neighborhood pharmacy.