Museums store different historical and contemporary contents, and the question for each collection is how to attract more people to see it. The word MUSEUM interpreted in different ways can attract very different public. Each year for a Museum Day on 18th of May the institution of Muzejsko dokumentacijski centar (Museum Documentation Center) publishes an original poster on a given topic.

For each topic of a Museum Day some corresponding idea (of writing a word MUSEUM) should be found as a brand under which the event is taking a place.
International Museum Days:
Motive: Museums bridging cultures
The word MUSEUM on its reflective metallic ground receives an image of the surroundings, the appearance of it thus changing. The poster is printed on metallic paper with two matt inks (black and white).
Motive: WELCOME TO THE MUSEUM OF CONTEMPORARY ART
Word MUSEUM iz made from McDonalds logo. Idea solution was that MUSEUM is fast consumption of spiritual food. That „food“is not quality but it is cheap and satisfy minimum requirements.
Motive: Museums and young people
The posters are designed as a computer-drawing which consists of many straight lines in three basic colors. The lines by the density of their position on the surface form the word MUSEUM.
Motive: Museums and young people in the night
As young people know the most, and use, new technologies, author chose computer as a design media and modified computer drawing with the simplest tools.

The word MUSEUM is universal, it does not define which museum is it, and therefore is acceptable for all. The museums made effort to have special programs to attract the public, and also every time it was a new motif (topic) assigned by ICOM for all member countries. Design, in that sense, was the key public information which announces a topic in an interesting way. The result of the campaign was a double number of visitors in museums as also the making of a habit to go to museums through all the year.