The humanized packaging design consists of a series of five hand-drawn watercolor illustrations of dogs as a dog family, stressing the Forpet is commitment to caring for every dog. The watercolor illustrations of five dogs are vivid and give a sense of spirituality. They can be used in combination with different flavors of dog food packaging, giving Forpet a colorful story. These watercolor illustrations are warm and friendly dog faces, which retain a strong sense of individuality. The design encourage people to discover the dog is multiple characters and emphasize that dogs need a healthy life.
The packaging is opaque and of high cost. Due to the thermal expansion and shrinkage of plastic, it does not apply for high humidity areas or for external packaging. Outside mounted polypropylene plastic is needed.
The Forpet dog food had a remarkable sales performance during the Tmall.com 11.11 Shopping Festival. According to the feedback of the packaging from customers, the design is novel and friendly, and it was well recognized.