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In celebration of the new year, the design team at Sid Lee was briefed to create a promotional piece for the agency. The goal was to create original artwork that highlights the spirit of the company, and displays our ability to envision and execute stunning, unique design work.
As an incredibly diverse agency with employees that speak a total of 20 different languages, we decided to create an inspirational poster series featuring typographic interpretations of the quote, "Tomorrow More and Better", each in one of these languages. The posters were then compiled in a newspaper format for distribution.
When designing each poster, we sketched and conceptualized original typography and lettering that spoke to the cultures of origin, or to future-facing sentiment of the quote.
The submitted (English) poster is a successful representation of what the future holds for Sid Lee, and also showcases our design and illustration abilities. Inspired by a flag raising from the ground, the custom, hand-drawn letterforms wave in the wind with both pride and promise.