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Empire had been a huge success in its first season and we were tasked to create art that would continue to help Empire grow in popularity. Hold on to the current fans, but also reach out to new fans who have been hearing all of the buzz.
In launching the second season of EMPIRE, we wanted to take excess to the limits. Wealth, power and drama with the extravagance of 70’s decadence. Clean and gold on the outside but crooked and betrayal on the inside. To illustrate that Empire is back and with a vengeance.
This art was used throughout the nation (bus stops, billboards, buses, one sheets, etc.) and was very successful creating a huge buzz of anticipation. The launch of the season was a great success and Empire continued to be a hit throughout the entire season.