Design a non-partisan poster encouraging Americans to vote in the 2020 election.
This poster encouraged Americans to vote in the 2020 U.S. elections through the conceptual narrative that one's vote and one's voice are intertwined; and when used together the result is loud and powerful. The typography is an intentional merger of a serif and a sans serif as a metaphor for different points of view voting together. Utilizing primary colors is a metaphor on the fundamental nature of voting as part of the U.S. democratic process.
This campaign was voluntary and therefore no client reactions where given; however I did a bit of user testing with the target audience. The concept was clear to them immediately, and the input I received was positive all-round.