The products are all hand produced from quality raw and organic ingredients; which sets them apart from large industrial manufacturers. The packaging had to communicate this. It had to feel artisan in its own right. As the product was to sit in a variety of freezer cabinets, it had to function well either standing up or lying down, and the substrates had to work well in the environment. The carton had to carry ten different products, and yet be attractive enough to very choosy buyers. We chose a standard product carrier; a single colour core flute carton printed with the brand signature pattern, with high grade food stocks as the outer sleeves, which were all printed full colour. This all worked well in their production runs, and gave them flexibility in supply, as well as keeping the carefully produced, often delicate product intact.
