Susan Becar Guzman, B.F.A., interior design, 2016, Norcross, Georgia
Develop new creative concept for the SCAD Annual Fund Fall Giving campaign.
During the 2016–17 Fall Giving Campaign, SCAD reaches out to established and prospective donors to raise significant revenue for university programs, including the Student Relief Fund and numerous scholarships.
To ensure that the new campaign attracted attention, designers developed a new theme aimed at reacquainting potential donors and longtime givers alike with the unparalleled educational experience SCAD students receive and the creative contributions they make as professionals.
The package includes a brochure, insert and remittance card laden with captivating photos of student work that reinforce the personal connection to the university, while an eye-catching blue on pearlescent paper creates a premium yet practical feel.
The bi-fold brochure allows donors to appreciate the potency of their contributions and focuses on the many avenues of success available to SCAD students, such as creative scholarships, the Alumni Atelier residency and the Integrated Path to Architectural Licensure.
Student work dominates one side of the insert for the Student Relief Fund, echoing the direct impact donors have on SCAD students, and the remittance card provides a clear call to action with the cohesive branding for the giving campaign.
Early returns reveal the campaign has been well-received by potential donors.