AT&T Performing Arts Center 2016 Report to the Community
Chief Creative Officer
For this year’s report to the community, the AT&T Performing Arts Center was looking for something a little different from past years. Often criticized for producing expensive looking pieces utilizing full-color photography and luxurious papers, they tasked RBMM with developing an inexpensive report that still packed a visual punch.
Limiting the palette to only two colors and printing on newsprint, we were able to produce a piece that came in under budget, yet was larger and more visually impactful than past reports. Custom typography, original illustrations, and photographic techniques made the most of the limited assets and budget that was provided.
Feedback from the community was unanimously positive, and the organization was applauded for presenting a year in review that was fresher and more youthful than the audience was used to receiving.