Mosquitoes are a nuisance and show up everywhere. In some areas in the country these little pests are around all year round. If you’re a human you can just swat them away. But these ubiquitous creatures can cause a deadly disease in pets. Imagine, just one little mosquito bite can transmit heartworm disease in your dog. A fact that most pet owners aren’t aware of. There’s a false sense of security in thinking that just because a dog is clean and well taken care of they won’t get heartworm disease.
This commercial uses exaggerated humor to show there’s no escaping from the threat of heartworm disease without a preventive treatment. Heartworm disease doesn’t care if your dog is an indoor or outdoor dog, or whether it’s summer or winter, he’s still at risk. There’s just no hiding from heartworm disease.
As part of the year's campaign to promote HEARTGARD® Plus, the brand continues to be the category leader. The brand awareness and purchase intent went up dramatically in 2016. In addition, the brand's share for the same time period increased by more than 50%.