The goal of this project was to create a logo combining a letterform with an object. Art Wiz incorporates a wizard hat with the letter "A".
I took a morphological approach to creatively combine a wizard hat with the upper part of the letter "A". The typography has a fun aspect to that of the brand. The purple color follows a traditional color of a wizard hat. These aspects create Art Wiz the photography editing application.
The project was successful by creating a unique brand identiity for a photography editing application. Communicating Art Wiz creative brand voice.