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Gratitude: A simple act of kindness, yet one that has the ability to make a huge impact— gratitude shared is multiplied and abundant. In commemoration of its 20th anniversary, GT Kombucha launched a limited-edition flavor celebrating this idea. After previously partnering with GT to refresh its master brand, our agency was honored to design this special, one-of-a-kind, bottle for “Sharing Gratitude.”
The root-based flavor is symbolic of the grounding elemental necessity of gratitude and how gratitude changes the person then affects every part of their life, and others. We played off of this concept in the packaging design itself.
The screen-printed wrap design conceptually expresses the expanding influence of gratitude, as the design shifts from a centered mandala that evolves into organic forms. At the heart is not only gratitude, but a reminder that to share it is what brings it to life.