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To create a logo and branding for a food chain, specializing on Turkish specialties like "mantı" a Turkish food resembling ravioli or dumplings, borek and Turkish desserts. The main promise of the brand is that it is for everyone because it is affordable. The name itself makes a pun since "doya doya" means to be full.
Since it is intended to appeal to everyone we wanted it to be playful. By playing with the letters making up the logo we created fun figurines to describe and attract our customers.
The client loved the idea and the visual play. Their customers seem to enjoy it too, it is part of the decoration. On the website we animated the logo with a stop motion movie clip. (http://www.doyado.co/markamiz.html)