Through our personal experiences, we’ve noticed how it’s easier to be a follower—whether it's buying something just because everyone else has it or choosing not to speak up against injustices. A lot of times, we choose the easy way out and follow the crowd. The repetition of this behavior defines the rules of society. There are norms and values that individuals in society are supposed to observe and uphold. This accumulated pressure and expectation to fit in creates an inescapable cycle and can result in negative consequences on a person’s wellbeing. We want to bring awareness to the corruption in society through the exploration of motion storytelling.

I. Conformity
From a young age, we are taught to fit in, despite our innate desires to be different. As we grow up, we start to branch off and find ourselves. Society punishes those who refuse to conform by ostracizing and pressuring those individuals.

II. Ignorance
We are natural followers. Our instinct to stay in line can be so overwhelming to the point where we become oblivious to our surroundings. The ignorance has ingrained into ourselves that it slowly encroaches on our life, resulting in severe consequences.

III. Liberation
We all have dreams and aspirations. The desire to want more drives us towards our goals. We can be blinded by our ambitions and become ignorant towards the sacrifices we have to make to get there.

Our creative process began with the idea of creating a social piece on society. The main idea would be to educate people on our actions that may unknowingly harm others. We first started out by writing a series of stories using simple geometric shapes as our characters to draw more focus to the story and show how each story can apply to any society. Our next step was to start creating the sequence for each story. The majority of our focus for these pieces was refining the timing, editorial, and sound design to convey the emotions of the shapes.

Our series has been praised by professors for our unique concept by developing our own voice.