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To create an identity for Winnowgen, a winnowing genetics research company out of Madison, Wisconsin.
The logo mark and typography combing elements of traditional and modern, which is Winnowgen's approach to their winnowing research. Within the logo mark contains a stalk of wheat, which is commonly used grain for winnowing. Within the wheat is a "W" for Winnowgen.
The mark is representative of the winnowing process, with the wheat being subtracted from its badge (in this case a circle). The paired type combines typefaces of both a traditional serif with a more modern sans-serif.