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The assignment was to create an online viral video to help launch Mortal Kombat X on Playstation 4, Xbox 360 and PCs.
The creative process was playing the game on next-generation consoles and arriving at the solution that while it's essentially the same game in terms of gameplay and gore, it could now be considered a visual masterpiece on par with artwork thanks to high-definition graphics, millions of new colors and intricate attention to detail. In that sense, brutality could now be considered somewhat of a beautiful thing to behold.
Mortal Kombat X sold more copies than any of its nine predecessors in the video game title's franchise's history.