As stewards of some of world’s finest wines, Terlato Wines conducts ongoing research that helps refine wine marketing through the right blend of information, education and sophistication. The fourth volume of the Luxury Wine Report, featuring Terlato’s proprietary insights of industry trends and best practices, communicates a deep understanding of the wine industry.
The fourth edition evolves the information design, editorial voice and typographic system of Volume 3 while retaining a familiar structure. And, working with photographer Michael Maes once more, a new body of images (featuring the Terlato family's favorite recipes) has been captured to complement the lightness of the most recent volume. "Aged Wisdom," the standalone insert found in Volume 4, summarizes the insights culled from the Luxury Wine Trade Survey and Discussion Groups: the first major quantitative study of both on- and off-premise luxury wine purveyors.
The volume reaffirms Terlato Wines' position within the wine industry. For years now, the powerhouse has produced these compendia of facts, trends and insights for purveyors and marketers of fine wines, providing invaluable context and perspective on the growing audience for wine. The strategies and tactics, in turn, have successfully reached consumers in all channels—grocery store, liquor store, fine wine shop and restaurants.