
- Agency
- Jansword Design
- Client
- HELIAN
- Designer
- Jansword Zhu
- Category
- Food & Beverage
- Country
- China
- Title
- Dragon Mount
- Agency
- Jansword Design
- Client
- HELIAN
- Designer
- Jansword Zhu
- Category
- Food & Beverage
- Country
- China
- Title
- Dragon Mount
- Design Firm
- Jansword Design
Assignment
Dragon Mount (Above Jiuding) is a traditional Chinese spirit with a revolutionary packaging. Jiuding, The place of origin, meanings nine peaks and nine is a sacred number in China which symbolized Dragon. Astonishingly, the bottle presents a crystal dragon on the top blowing misty scent. The clouds shrouded in the background. The label with brand name and a “dragon ball” seized by the dragon. The Big Dipper in the dragon ball also related to Dragon in China. The shape of bottle reminds consumers of Oriental sword or even mysterious implements. The bottle has 25 edges which also comes from the Chinese philosophy “the Heavenly Number 25”(as all the odd number in One digit adding together is 25) related to heaven and Dragon.
Approach
The Gold box emphasizes the imperial/dragon characteristic, also caters for Chinese local consumers whom mania with gold.And the volume of this product is also revolutionary in China.
Results
The design conveys a clean and sacred atmosphere, which perfectly matches the feature of Chinese spirit: pure, board and spiritual.And we believed there are a huge market blank in Chinese Big-volume spirit market as to drink together and deposit the remaining alcohol.
Contact Information
- Company Name
- Grantz Jansword
- Phone
- 18501140171
- jansword.zhu@gmail.com
- Website
- www.janswordzhu.com
- Address
- Chaoyang District
Wangjing SOHO,T1-C-1808
Beijing, beijing
100102 CN