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Poster promoting the Nebraska Tourism Commission’s new brand “Visit Nebraska. Visit Nice.” “Nice” moments were woven into the copy and the photographs.
“Visit Nebraska. Visit Nice.” is a campaign created to support tourism in a state that is about nice moments hosted by some pretty nice people in a surprisingly beautiful land. Photography showcases a series of settings which feature visitors enjoying the Nebraska brand and experiencing simple moments of “nice.” The narrative tells the story about the benefits of taking time to slow down, enjoying one another, and soaking up what Nebraska has to offer.
Advertising in print, broadcast, digital, out-of-home and digital resulted in a massive lift of exposure for Nebraska’s Tourism offerings with every call to action being to go to www.visitnebraska.com to find out more information and request a travel guide. All of the state’s travel guides were distributed and more had to be printed to meet demand. And those were fully distributed as well by the end of third quarter 2014.