
- Award
- Merit
- Design Firm
- Bailey Lauerman
- Client
- Nebraska Tourism Commission
- Kathy McKillip
- Designer
- Ron Sack
- Category
- Poster
- Country
- United States of America
- Award
- Merit
- Design Firm
- Bailey Lauerman
- Client
- Nebraska Tourism Commission
- Kathy McKillip
- Designer
- Ron Sack
- Category
- Poster
- Country
- United States of America
- Title
- “Chimney Rock” poster
- Photographer
- Andy Anderson
- Retoucher
- Joe McDermott
- Michael Perez
- Production Manager
- Gayle Adams
- Copywriter
- Michael Weitz
- Chief Creative Officer
- Carter Weitz
- Associate Creative Director
- Ron Sack
- Account Manager
- Matt Emodi
- Account Executive
- Rich Claussen
Assignment
“Visit Nebraska. Visit Nice.” is the newest campaign created to support tourism in a state that promises special moments in a surprisingly beautiful land. Each poster contains a narrative that paints the picture of a unique experience waiting to be discovered. The target audience for this poster was history enthusiasts.
Approach
Chimney Rock, a national landmark in Nebraska, guided the pioneers as they headed west on the Oregon Trail. It was a symbol of hope. Posters were placed in prominent locations in Nebraska (United States), including tourism destinations. Over 10 different stories and images completed the campaign.
Results
The campaign was constructed to instill the sense that there is a genuineness to the Nebraska experience. After all, one of the things that is “nice” about the state is that it’s free from the commercialism that typically accompanies popular tourist attractions.
Contact Information
- Company Name
- Bailey Lauerman
- Phone
- 402-514-9400
- tirvin@baileylauerman.com
- Website
- www.baileylauerman.com
- Address
- 1299 Farnam Street
9th Floor
Omaha, NE
68102 US