United by the common qualities of excellent design and dependable performance, Wolf-Gordon's product line includes commercial wall-coverings, wall protection, upholstery textiles, Scuffmaster® specialty paints, and Wink® dry-erase products. Through collaborations with leading international designers and in their design studio, Wolf-Gordon develops new work that is provocative, inspiring, and of our time. A new textile collection by Venus Williams for Wolf-Gordon inspired a print advertising campaign celebrating strong women of diverse backgrounds: ‘totems’ of the collection sculpted by our models are set against dreamy landscapes evoking women’s connection to nature.
In times where human connection was rare, we wanted to bring the textiles to life by making human sculptures. Creating sculptural compositions with the materials was challenging and laborious but absolute fun. Our goal to show case the collection and keep the human element in focus was achieved.
Wolf-Gordon and V Starr's collaboration was a great success and the campaign was able to highlight the beautiful collaboration in a meaningful way.