The assignment was to create a stamp design for the U.S. Postal Service's series of Love stamps with an appeal appropriate to a wide constituency sending mail for a variety of occasions and celebrations.
Approach
The design team decided on a lighthearted approach to this year's Love stamp, with the word "LOVE" and various shapes featured in a bold graphic style. An unconventional palette of color duos are strikingly set against a dark background.
Results
The stamps are very popular. In a little over a year more than 156 million stamps have sold.
