The client Maxwell Fireplaces approached us in helping them rebrand. They have been in business for over 35 years and realize their brand was outdated and needed to be reinvigorated
Approach
The client didn't want to venture too far from their existing look which was a outdated typeface logo. We proposed a logo to complement the existing font to freshen up the look yet retaining the history and sentimental attachment of the old brand
Results
The client was extremely happy with the end result as we were able to connect the sentiment of the old logo with a new one thus giving the brand a fresh look.