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Elevate the image of Wisconsin Cheese. For many, the brand is associated with commodity cheeses and cheese-head-wearing football fans. But in fact, Wisconsin cheese wins more national and international cheese tasting awards than any other state or country. The campaign was designed to showcase Wisconsin Cheese as the extraordinary product it is.
Our approach for the campaign focused on Wisconsin Cheese's alluring qualities and provides a halo for all levels of Wisconsin Cheese. The campaign features clean design, sculptured cheese photography and alluring headlines. To bring the campaign messaging to life, Shine turned to typographer Holly Dickens. Much like the artisanal Wisconsin cheese itself, Holly’s handcrafted lettering brings an enticing and whimsical persona to the print advertising.
The print advertising helped boost awareness and consideration for the product.