Nestled on the banks of the Mississippi River in western Wisconsin, La Crosse is at the heart of Wisconsin’s Driftless Region. During the last Ice Age, when the surrounding land was scraped flat by glaciers, this area remained untouched, creating a unique bioregion. La Crosse Distilling Co., La Crosse’s first distillery was created to capture the heart and history of this region we name “Driftless Pure” while producing handcrafted, organic field-to-glass spirits.

CF Napa designed their distributed line of spirits that include a Vodka and Gin under the Fieldnotes name. We worked with the client to determine a name that would capture the essence of these organic spirits, the natural beauty of the area and small farms that grow their organic ingredients.

The Fieldnotes packaging leverages a design inspired by historic Farmer’s Almanac covers, with hand-drawn type and drawings of local flora that frame the label. The label has a historic engraving of a hummingbird, which is a nod to the pollinators so critical to organic farming. The brand’s sales have accelerated quickly, and we’ve already been asked to line extend the brand based on retailer demand for the product.