To create a corporate brochure for Heesen that effectively communicates their expertise and ability in building custom luxury yachts. The target audience is diverse – existing owners, potential buyers, brokers and even press. We needed to inform them about Heesen’s mastery in complex technical engineering in a way that was engaging, interesting, clear cut and memorable.
We created a book to showcase the yachts but also included their expertise in innovation and technology that makes them unique. We also included examples to show how Heesen is able to met design challenges with innovative solutions when customizing the yacht to meet specific requirements.
The quality of print, the dramatic use of pictures, the confident tone of voice illustrate a series of fascinating stories of what defines Heesen in a book that is as engaging to read as it is to browse through the images.
535 Kings Road The Plaza - Unit 3.17 London, London SW10 0SZ GB