CPC Healthcare is an independent agency that that is privately held by 2 Partners. We were established in 1997 and are full service, fully integrated multichannel healthwellness communications agency. We pride ourselves on our scientific backgrounds and 100% of our brands are in healthcare. We wanted a whimsical way to bring our data to life and to get our agency’s name out to marketing managers across Toronto.

We created an extensive mailing list and mailed one new mailer out each month to brand managers everywhere. We wanted to know if they knew what CPC stood for.

The mailers have led to several capabilities presentations and have been successful enough to develop a second wave for the remainder of the year. So what does CPC stand for? It stands for fresh creative based in strategic insights, that can help all marketing managers make take their brands to the next level.